As a media rep, what is the thing you hate the most about working with some agencies? Or… As someone who works on the agency side, what is your biggest complaint about media account executives?
I know for me, as an agency CEO, one thing that drives me crazy is an AE who doesn’t get back to you in a timely fashion. There are reps that have to be called 5 times to get them to send a proposal and we are the ones who are getting ready to spend money with them!
I can remember one time, having a meeting with a client and a radio station well before the client’s consumer show event and as the meeting came to a close, the media rep actually said,
“hey, as we get closer to the event can one of you call to remind me to send you a proposal?”
It didn’t even occur to him that he may want to take some responsibility for remembering this.
The other thing that I get frustrated over is having reps give us a deal and then each time they lower the deal, getting us a better cost per thousand CPM, they say it is the “absolute best deal that they can offer”, until the find out that their competition is lower – then they lower it again. Why can they just come up with the best deal to start with?
What drives you crazy as a buyer or seller of advertising? What are things that you would like to change?
– Alan Beim